COMMON MISCONCEPTIONS
A common misconception is that frozen seafood doesn’t taste as fresh as “fresh” fish. From our firsthand experience importing fresh products in the past, we realized that the process to offer real quality fresh seafood is very delicate and not as efficient as we wanted, but through decades of experience and exhaustive research we realized there was a way to avoid all the downsides and offer higher quality products: Flash-Freezing!
Different from regular freezing that takes a couple hours to gradually lower the temperature until reaching the freezing point, during Flash-Freezing the product is frozen within minutes. This technique prevents ice crystals forming in the cells, which can damage the cell structures and reduce their chances of being functional when it is thawed.